Social media marketing is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks". Social Media is a shorter top level term that describes the space overall, and covers the activities around social interaction, content, videos, images and audio exposure.
Many of us are so excited about the technology and web .we forget key pieces to success: definition of business goals, objectives and overall process for execution. The old "fail to plan, plan to fail" comes to mind. While you need to create the roadmap for your online business – you must certainly decide on what goals and resulting metrics you want to attain.
Social media marketing can help you increase the activity around these top goals:
• Website traffic and user behavior (external and internal tracking)
• Conversion and sales tracking
• Page views, ad exposure
• Growing brand awareness (a softer value, takes longer to build)
• Creating a positive brand association and keeping it Business development and a broader customer reach
Great on the sheer basis of effective marketing strategies. In the era of huge competition, organizations are going great length to advertise and promote their products and earn valuable customer loyalty. The concept of marketing has kept evolving with the passage of time. Companies are forced to adopt new changes in their marketing strategies to remain relevant. If there is one factor that has really affected the way marketing plans are being defined then it must be technology.
In the new century, the marketing tools of earlier years were rendered obsolete. Those who manage to anticipate the changes and adopt them quickly have better chances of survival. Social media marketing is one such great change that many companies have started to accept in a big way. Though, it is still in a nascent stage but canny marketing strategists are already harping onto the next big marketing revolution taking place in form of social media marketing. Marketing has always been a crucial part of a business. Good companies have become
The concept of social media marketing basically refers to the process of promoting business or websites through social media channels. It is a powerful marketing medium that is defining the way people are communicating. It is one of the significantly low-cost promotional methods that provide businesses large numbers of links and huge amount of traffic. Companies manage to get massive attention and that really works in favor of the business. Social media marketing is a potent method applied by progressive companies for selling their products/services or for just publishing content for ad revenue.
Social media is an extremely useful tool using which companies can get their information, product descriptions, promotions all ingrained in the chain of networking world. Considering the newness of this marketing method, organizations are coming up with innovative ways to develop their marketing plans. New platforms are being created to approach potential clients. A large number of business organizations are allocating budget for online business development using social media marketing. It is a booming sector which is going to redefine the way marketing strategies are being formed and promoted.
Top 5 Social Media Tips To Help Improve Business
The following 5 tips will help you maximise your social media presence.
1. Know your audiencesThe old rules of marketing planning still apply about knowing who you want to communicate at the same time as giving you greater reach.
Identifying the stakeholders in your business environment and understanding what they want to hear from you will ensure that not only your social media presence is successful but also help across your entire marketing communications.
2. Plan your contentPlanning your content across a period of time can save a great deal of time and resource. Consider some of the following simple steps:Create a theme or subjectInstead of writing copy or developing communications for one marketing activity, why not create a theme or subject which can be used across a multitude of media?
Traditional communications activities and promotions can also be integrated into the social media presence - it's simply another way of getting a targeted message to your audience.
For example, if you're a software manufacturer targeting the educational sector you may want to create communications around the seasonal time of September - the return to school/college/university. Instead of planning communications in isolation why not plan a month's content around the return? What do the establishments need to think about in the run up to return, during the return and post return? Collect a content libraryContent is definitely the hardest component of social media presence.
It's a constant, ongoing demand on an organisation's resource so having 'timeless' content or snippets of content to hand can fill in those gaps of information. Publish 3rd party material, contact other parties to publish their materials. The web is all about collaboration and sharing - gone are the days of shielding content to/from the outside.
3. Use readily available toolsUse one or more of the freely available social media tools. There are many, many tools and applications that make using social media a great deal easier.
Such Social Media tools can help you to improve customer relations:
* Ensure your content is coordinated and give your marketing communications an integrated approach
* Measure effectiveness and monitor your presence (instant notification of your organisation being discussed on social media opens your eyes to a whole new intelligence gathering mechanism)So social media is a great platform for measuring and monitoring but what exactly are you looking to measure and monitor?
Don't measure and monitor for the sake of it.
Make it meaningful to your business or your campaign objective. For example, do you want to get a certain amount of followers on Twitter? If so, make it in for a particular audience instead of across the board.
4. Don't use in isolationBe sure to integrate social media with your other marketing & PR activity. Your social media presence is a bit like your own TV channel or billboard, but instant. It goes out to a mass audience straightaway and often on a personal 1-2-1 level.
For those used to a B2B market this can, in some cases, be daunting and difficult to comprehend. Don't forget to:
* Plan your social media inline with your marketing and PR activity. When one campaign or activity is planned this should be combined with social media as it lends itself perfectly to integrated communications.
* Make sure your communications across your other marketing activities and media match your social media or are the same.
* Use the freely available social media tools. The tools available also aid integration. One tool for diffusing your communications across a multitude of platforms.
5. Don't forget its 2-way Communications is about 2-way conversation. Social media is a great platform for your organisation to actively engage in 2-way communication with targeted audiences. Asda is doing precisely that with Mumsnet allowing the community to have a say over some of its products.As an organisation you need to give some thought to the reaction, monitoring and control aspect of social media. It's not a case of you simply broadcasting communications with no come back. Instead it's like having your own TV channel where viewers are going to talk back and you and possibly the rest of the audience is going to hear what they say.ConclusionThe old saying of Knowledge is Power is changing.
Clients, prospects and stakeholders are looking to see your expertise. It's no longer enough to know you have the knowledge… The actual demonstration of your knowledge is power. And that's social media in a nutshell.
Networking whether for socializing or for business is what makes the world go around. Not Love. Well love keeps it positive and interesting, but without socializing, love doesn't have a chance. Don't think so? Then how do you explain sites like MySpace has literally millions of users and all of the on line dating sites combined have less.
Do you know what the main purpose of a social networking website is? If you are an avid internet user, it's you likely do. Social networking websites are online communities that make it easier for internet users to meet and communicate with each other. If you are an internet user who enjoys using the internet to meet new people, there is a good chance that you already belong to a social networking website. What about an online blog? Do you have a blog .In a way, your blog is like having your own personal social networking site. If you have a blog, do you know that you could use your social networking website to promote your blog?
The goal of most business owners is to make a profit. There are of course a few that have business web sites only to support their products or provide information. But for the purposes of this article, I'll only be talking about sites with the primary purpose of making money. Obviously the hope of the site/business owner is to generate income from the selling of a particular product or service. However, to sell that product or service business owners need to alert the general public and preferably a targeted portion of the public at large (Thier niche), to the availability of their products or services. Customers cannot buy a product or a service if they do not know that it exists. Obviously that's why, as a business owner, you need to advertise your business.
As a business owner you want to make a profit and not spend any more than is absolutely necessary to make the profit you want/need to, right? Fortunately, if you believe that all forms of advertising take money, you'll be glad to know you are mistaken. Although you may have to spend some money to make your business as profitable as you want it to be, there are ways to promote your business and the products or services that you sell without having to spend any money at all.
Promote your blog through your social networking site and vice versa? Why would you want to do that? Honestly, in this day and age, if your in business and have to ask yourself that question you probably need to look into the upside of owning operating your own blog and reciprocally linking with one or more of your own social networking site pages. The whole purpose of a blog is to document your thoughts, views, and opinions on a particular topic, issue, or subject to boost your credibility in the eyes of your reader as an authority on what you write about. What good will your blog do if no one reads it. Social networking sites are a way to get readers for your blog.
Is your curiosity peaked yet? There is a good chance that it is and rightfully so. One of the ways that you can promote your online business, without having to spend a dime, is by using something that is readily available online. That thing is an online social networking website. A large number of internet users, in fact literally millions of them, belong to at least one social networking website, if not several.
When it comes to promoting blogs, there are many blog owners who decide to let the search engine do the work for them. Search engines, such as Google, Yahoo, and MSN use special techniques that read/scan the content on your website. That content is then used in part to link your blog website with particular keywords. This means that you run a blog on graduating from high school in New York, there is a good chance that your blog will appear in searches done on New York high schools.
Although many blogs are successfully ranked in search engines That is why you are advised against relying solely on search engines, when it comes to promoting your blog. There are other ways to promote your blog besides social networking, such as "blog and ping" or "Tag and Ping" but I'll leave those subjects for another article you can find at my blog.
When it comes to social networking, there are many individuals who think of building new online friendships or online relationships. While these types of relationships are the most common, did you know that social networking is also used for businesses?
In fact, that was originally how social networking got started.
As previously mentioned, if you love meeting with or talking to people online, there is a good chance that you belong to a social networking website or community. The individuals that you talk with and that are in your community are likely the individuals that you wish to target. Since most social networking websites work to connect internet users who have the same goals and common interests, there is a good chance that your online friends will enjoy reading your blog. But, before they can read your blog, you have to let them know that it exists.
Although social networking websites are traditionally focused on those that would like to make online friends or develop online relationships, there are networking sites that are designed primarily for business owners. Ryze.com is a good example. These websites will not only allow you to share your business information with other business owners, but it will also allow you to develop close relationships with those that share an interest that is similar to yours. Essentially, this means that you could not only learn valuable business information, but you could also walk away with a new business partner, a new friend or a business prospect.
When it comes to promoting your blog on social networking websites, you have a number of different options. Your first option is to include a link to your blog in your community profile or profile page on your social networking site. This will allow other community members to checkout your blog, only if they wish to do so.
The other way is to inform your online friends of your blog through Private Messages (Or PM's). Once you join a social networking website and create or join a network of friends, you should easily be able to communicate with those friends. Sending each of your friends a private message with information and a link to your blog tends to be more effective than just placing a link in your profile or on your profile page. As well, a PM is more personal. Naturally, you will want to offer the link to your blog in a kind of "Oh, by the way", fashion or maybe asking their opinion of one of your recent or past blog posts. The last thing you want to do is make it appear you are soliciting your new friend.
As previously mentioned, social networking websites with a focus on businesses, are a great way to promote your business. However, this does not mean that you should completely forget about the other online social networking websites, the ones that are designed to make online friendships. Although you may not learn any valuable business tips by joining "Yahoo! 360? or "MySpace", if you are subtle in your approach, you may be able to end up with new customers and new customers is exactly what your business needs.
As you will see, there are like minded people that will join an online community to make friends and or to learn more about what they are interested in from the people they meet in a social networking community regardless whether it is business related or not. There are a number of different ways that you will to go about promoting your own profile or profile page so as to not appear as though you are actually advertising. If you are planning on joining a traditional online social networking website, to gain access to millions of potential new customers, you are urged to be careful when making your online Social Networking webpage or profile. One thing that internet users hate is being solicited for business using the guise of wanting to make friends.
This does not mean that you cannot use social networking to your advantage; it just means that you need to be careful with how you do it. Instead of creating a "MySpace" page or a "Yahoo! 360? page for your business, you are advised to make one for and about yourself, but, of course, you will want to include information on your business as part of your 'interests'. You never know, but, in addition to promoting your blog, you may also make new friends along the way as well by linking to your social networking profile page from your blog.
By joining a social networking website, especially one that is popular and has a large number of members, you should be able to generate interest in your business, including the products or services that you sell. If your social networking friends are interested in the same things as you, and your blog and is compelling enough to drive your social networking friends to your business site, that interest generated traffic could turn into sales; thus making your social networking experience more than worth your time and effort.